What I’ve learned from Joseph Beuys

When I entered the world of more conventional ‘business’ I was reminded again and again of Beuys’ quote: ‘Everybody is an artist’. I had decided to escape from an environment in which art was typically supported, invested in and promoted by the elite.  It was positioned as access to a sort of temple of mystery and transcendence built both by and for those with education and money. Beuys’ statements, installations and performances stirred anger and discussion about the value of art and the role of an artist.  It challenged the entire commercial construct of the art market.
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